Audemars Piguet - Art Basel

Mazarine New-York and Mazarine Asia Pacific support Audemars Piguet in the production of its annual Art Commissions since 2013.

For Art Basel 2021 in Hong Kong, Audemars Piguet inaugurates its 5th Art Commission and its 1st in Asia, produced in collaboration with Mazarine New-York and Mazarine Asia Pacific.

"The Moon Is Leaving Us" is a large-scale installation by Hong Kong-based artist Phoebe Hui, exploring the symbolic power of the Moon, between cultural representations and scientific realities.

At Art Basel Miami Beach 2018, Audemars Piguet is collaborating with Tomás Saraceno and the Aerocene Foundation to create a spectacular installation entitled Albedo. A Mazarine New-York production.

Opening at Art Basel Miami Beach in 2018, Albedo, so titled for its reference to the amount of solar radiation a surface reflects, takes the form of a large-scale temporal pavilion of upturned, reflective umbrellas of varying sizes. The work continues the Aerocene Foundation's effort to raise awareness of the increasing fragility of the planet's atmosphere and to propose imaginative solutions to free the world from the need for fossil fuels.

For Art Basel Miami Beach 2017, the third Audemars Piguet Art Commission unveils Slow-Moving Luminaries, a large-scale installation by American artist Lars Jan. A Mazarine New-York production.

This experiential work called "Slow-Moving Luminaries" invites visitors to question the relationship between man and nature. On the upper level, miniature buildings appear and disappear from the pool throughout the day. The mechanically complex installation evokes buildings submerged by climate change. In striking contrast, the lower level reveals a labyrinth of plant elements.

With this new artistic collaboration, Audemars Piguet continues its strong commitment to art and the environment.

For Art Basel Miami Beach 2016, Audemars Piguet's second Art Commission entrusts Sun Xun with the creation of a major new work of art facing the ocean. A Mazarine New-York production.

Sun Xun reveals "Reconstruction of the Universe", a monumental bamboo pavilion housing a surreal 3D animated film in stop motion inhabited by half-human, half-animal creatures and dreamlike landscapes. The artist combines traditional Chinese ink, woodcut and animation to explore the theme of the metaphysics of time.

For Art Basel Hong Kong 2016, Audemars Piguet calls on Chilean artist and designer Sebastian Errazuriz to design Ice Cycle, a lounge inspired by glacial formations. A Mazarine New-York production.

The "Ice Cycle" exhibition draws its inspiration from ice structures to express the purity of nature and the passing of time. Its main thematic elements are 3D representations of ice and water.

Audemars Piguet partners with Perrotin Art Gallery to present Curiosity, an ambitious contemporary art piece designed by French artist duo Kolkoz, at Art Basel Miami Beach 2013. Produced by Mazarine New-York.

"Curiosity” takes the form of a floating cottage standing in front of the iconic modern abandoned structure of Miami's Marine Stadium. The chalet hosts events throughout the week.

Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.

Audemars Piguet - "Collectors Lounge" Exhibition

Audemars Piguet presented its innovative concepts in its Collectors Lounge at Art Basel Hong Kong, Bâle and Miami Beach by Mazarine New York.

The brand challenged artists and designers to create artwork and physical spaces that express Audemars Piguet’s cultural and geographical origins. 

Each piece offers a fresh interpretation of the Swiss Jura mountains and reflects on the brand’s history, its commitment to creativity, innovation and independence. Artist and designer Fernando Mastrangelo envisioned the lounge as a way to reintroduce visitors to the Vallée de Joux.

Reiffers Art Initiatives - (Re)generation Prize exhibition 2024 

"(Re)generation" is the third group show of the Reiffers Art Initiatives Prize

Curated by Vittoria Matarrese, “(Re)generation” brings together five emerging artists from the contemporary scene, selected by the artistic committee: Majd Abdel Hamid, Alex Ayed, Clédia Fourniau, Garance Früh and Aïcha Snoussi. 

Majd Abdel Hamid, Alex Ayed, Clédia Fourniau, Garance Früh and Aïcha Snoussi belong to the same generation, born between the late 80s and early 90s, but what links them is much deeper. Their way of telling the world, the freedom of their narratives and forms, the imaginary elsewhere that each of these artists evokes, proposes a form of regeneration of the gaze, the history and their respective practices.

On the one hand, Clédia Fourniau and Garance Früh strive to destructure the material of their creations. Both artists emphasize a certain physicality, a capacity for works to be impregnated and permeable.

On the other hand, Majd Abdel Hamid, Alex Ayed and Aïcha Snoussi explore the fecundity of images through their practice. Their works are conceived as a call to the open sea, a way of departing from dominant narratives. Despite their very different practices, they all call on fiction, the novel or the invention of alternative rituals, generating new forms and narratives with restorative power.

This year's Reiffers Art Initiatives Prize rewards French artist Clédia Fourniau. 

The artistic committee of Reiffers Art Initiatives has named young French artist Clédia Fourniau winner of the Prize 2024, following Serpas in 2023 and Pol Taburet in 2022. After a 3-year course at the Olivier de Serres school, Clédia Fourniau graduated from the Ecole des Beaux-Arts de Paris in 2021 with the congratulations of the jury. Clédia's work explores the gestural dimension of abstract painting, questioning the relationship between body and space, and the conditions of creation and reception of a work of art.

Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity. 

Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.