Boucheron - "Paris vu du 26"
A launch party in the heart of Place Vendôme to unveil the House’s new Haute Joaillerie collection.
In celebration of Boucheron's new collection, Mazarine Event teams designed and produced two events during Paris Haute Couture week. International media, influencers and more than 100 VICs were invited to discover the "Paris, vu du 26" collection.
The first event was held at Hôtel de Nocé, Boucheron’s historic address. Here, media, clients and international influencers were able to discover the new exceptional pieces from the Haute Joaillerie collection, "Paris, vu du 26". We staged the event in order to showcase the stunning jewelry against beautiful backdrops including the hotel’s historic salons, the famous Place Vendôme and the city of Paris itself.
In parallel, we threw a dinner party in the gardens of the Ritz Hotel.
In this striking open-air dining room, we welcomed more than 100 Haute Joaillerie exclusive clients. They got an exclusive sneak peek at the collection and enjoyed an evening of live performances.
Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially.
AUDEMARS PIGUET -
Code 11.59 New York
Mazarine NYC teams organized the Audemars Piguet Code 11.59 collection launch party in New York.
In a minimalist space tucked away in Brooklyn, guests discovered
an architectural scenography of neon lights and large-scale projections.
The evening began with a performance by dancers, at the end unveiling the brand’s newest watches. Two weeks later, guests in Los Angeles were treated to the same experience.
Marc Jabobs - The Tote Bag
Mazarine New York partnered with Marc Jacobs to bring The Tote Bag to life in New York City.
Mazarine partnered with Marc Jacobs to bring the iconic tote bag to life in New York City.
The larger-than-life, 27' tall 25' wide inflatable towered over passerby's for 2 days on September 16th & 17th on the iconic Ludlow street in the Lower East Side of Manhattan.
Loro Piana - A Tribute to Cini Boeri - Milan
For Milan Design Week, Loro Piana Interiors presents the installation "A Tribute to Cini Boeri" produced by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.