Cartier - Culture of Design
Cartier launched its Tmall Super Brand Day campaign in its Tmall flagship store 2nd year anniversary. The campaign is launched in all digital social touchpoints with a series of localized content created by Mazarine Asia Pacific.
It is the first time Cartier promotes its seven icon collections in one campaign to present its culture of design.
With this initial concept in mind, Mazarine AP came up with a campaign concept and narrative that tell the story of culture of design, from aspects of simple lines, precise shape, perfect proportions and details for each icon piece – Love, Juste un Clou, Trinity, Santos, Tank, Balloon de Bleu, and Panthère.
To fully tell the story in different angles, Mazarine proposed and created different kinds of content for different social communication channels.
Content videos are created for five celebrities to showcase different iconic pieces. Brand ambassador Li Xian is featured with the iconic Tank watch to showcase the design details.
Continuing the concept of design culture, the livestream presents the story of Cartier's seven iconic pieces reflected in the purity of line, perfection of form and precision of proportion.
To better create the narrative through the livestream, Mazarine Asia Pacific uses Augmented Reality technology in the livestream to vividly present the iconic pieces and their design. The technology provides a seamless and immersive experience for viewers.
Cartier - Beautés du Monde
Mazarine Image designed the digital campaign for Cartier's new "Beautés du Monde" collection.
In this campaign ౼ composed of still life and worn visuals, featuring actress Golshifteh Farahani ౼ Cartier found inspiration in its surrounding environment and set out to sublimate nature itself.
Cartier unveiled its new collection, rooted in its vision and translated into drawings, lines, or geometric and abstract shapes. A sublime interplay between stones, natural elements and cultures inspires this new collection. As part of the launch, we worked with Maison Cartier from the creative conception to the production of all content, a digital film, as well as a press kit and invitation.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Numéro art 14
Numéro Art, the leading magazine for international contemporary art, features the most influential personalities, events and places in the contemporary creative scene.
This season, the iconic Isabelle Huppert has agreed to accompany Numéro art to the Louvre to revisit its greatest masterpieces.
In dialogue with the Mona Lisa, the Victory of Samothrace and the Venus de Milo, the French actress takes on a metamorphosis, interpreting a gallery of striking, charismatic characters in this exclusive series
