Cartier - New Bond Street
Design of the press kit for the reopening of historic London store by Mazarine Image.
This unique print work won the Grand Prix Stratégies 2018 bronze in the publishing category.
After a nine-month renovation, the Cartier New Bond boutique reopened. The landmark building has been the jeweler’s London temple since 1909. To strengthen its brand image, Cartier created a high-end print press kit, mixing the British spirit with the jeweler's own panache. Inside the book, we have put all our publishing expertise on display. The typography also combines modern and classic styles. 4,000 kits were printed and sent to journalists and the boutique’s VIP clientele.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Cartier - Catalogue Spring 21
Creation of the Spring Summer 2021 mailer by Mazarine Image.
The mailer, designed as an auction catalog, presents the House's pieces in a graphic and minimalist way.
We produced and post-produced the entire mailer ౼ from selecting photographers, to shooting all images, as well as final editing. We also oversaw the photo engraving and printing manufacturing processes.
Reiffers Art Initiatives - (Re)generation Prize exhibition 2024
"(Re)generation" is the third group show of the Reiffers Art Initiatives Prize.
Curated by Vittoria Matarrese, “(Re)generation” brings together five emerging artists from the contemporary scene, selected by the artistic committee: Majd Abdel Hamid, Alex Ayed, Clédia Fourniau, Garance Früh and Aïcha Snoussi.
Majd Abdel Hamid, Alex Ayed, Clédia Fourniau, Garance Früh and Aïcha Snoussi belong to the same generation, born between the late 80s and early 90s, but what links them is much deeper. Their way of telling the world, the freedom of their narratives and forms, the imaginary elsewhere that each of these artists evokes, proposes a form of regeneration of the gaze, the history and their respective practices.
On the one hand, Clédia Fourniau and Garance Früh strive to destructure the material of their creations. Both artists emphasize a certain physicality, a capacity for works to be impregnated and permeable.
On the other hand, Majd Abdel Hamid, Alex Ayed and Aïcha Snoussi explore the fecundity of images through their practice. Their works are conceived as a call to the open sea, a way of departing from dominant narratives. Despite their very different practices, they all call on fiction, the novel or the invention of alternative rituals, generating new forms and narratives with restorative power.
This year's Reiffers Art Initiatives Prize rewards French artist Clédia Fourniau.
The artistic committee of Reiffers Art Initiatives has named young French artist Clédia Fourniau winner of the Prize 2024, following Serpas in 2023 and Pol Taburet in 2022. After a 3-year course at the Olivier de Serres school, Clédia Fourniau graduated from the Ecole des Beaux-Arts de Paris in 2021 with the congratulations of the jury. Clédia's work explores the gestural dimension of abstract painting, questioning the relationship between body and space, and the conditions of creation and reception of a work of art.
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.