Cartier - "Through You Experience"
Cartier reveals an augmented reality experience, "Cartier Through You", designed and produced by Mazarine Asia Pacific.
Mazarine Asia Pacific creates the "Cartier Through You" digital experience for the Cartier boutique in Sanya.
A digital game that uses augmented reality technology and offers an experience inspired by the meaning of Cartier numbers, allowing customers to understand the history and culture of the brand.
Boucheron - Livestream
Boucheron entrusted the creation of a livestream to Mazarine Asia Pacific as part of the campaign for the opening of the brand's Tmall store.
The livestream delivers a rich storytelling of the Maison, brand heritage, and the iconic Vendome 26 landmark.
It also tells the story of Boucheron’s signature collections and creative inspirations behind. Two livestream room settings brought diversity to the livestreaming, celebrity guests presented the product with casual talks and showcase, and Key Opinion Leaders showcased the product styling and how-to-wear in a fitting room background.
Numéro 246
Numéro 246 of April-May 2024
Available on shop.numero.com
Issue 246 "Végétal", April-May 2024, features fashion series by Kenny Germé, Txema Yeste, Ben Hassett, Damien Krisl, Anthony Arquier and Edgar Berg.
Also featured in this issue: a portrait of Pretty Yende, one of the leading South African sopranos of our time, photographed by Fabien Montique; a portfolio of the immense photographer Paolo Roversi, honored by a major exhibition at the Palais Galliera; the meteoric rise of actress and singer Zendaya, the new icon of a generation, currently starring in the second part of Dune; and the revelation of French cinema Nadia Tereszkiewicz, who plays an astonishing role in Stéphanie Di Giusto's film Rosalie, and reveals herself through the lens of Luc Braquet.
