Eilish™ - Billie Eilish Fragrances
The artist launches her Eilish™ brand with a 360° campaign for her first eponymous fragrance by Mazarine Digital and Mazarine New York.
For the launch of pop icon Billie Eilish’s perfume, we helped the singer-songwriter design and produce her first advertising campaign.
We also developed her e-commerce platform around a unique user experience in which the perfume bottle, in the shape of the artist’s bust, serves as a 3D menu.
Chanel - Codes Couleur
On the occasion of the release of the limited edition Codes Couleur for summer 2023, Mazarine Digital and Chanel have co-imagined an interactive and immersive experience.
The Codes Couleur campaign highlights the uniqueness and unbelievability of Chanel color, with a range of accessories in 9 exclusive colors.
To explore the Chanel colors, we've designed and developed a color navigation system, allowing users to discover each color one by one and decode its code. Users are also invited to manipulate and zoom in on each product to appreciate its details. The experience is available in over 30 countries, directly on the Chanel website.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Nike Women - Nike on Air
Nike unveils its latest innovations for the Paris 2024 Olympic Games during a spectacular event, "Nike on Air", produced by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.