Hugo Boss - Boss Bottled Elixir
Mazarine Stories partnered Hugo Boss for the launch of their new campaign.
Release your inner light: a visual transcription designed as a 360° campaign by Mazarine Stories.
The unique BOSS Bottled glass bottle is presented with a deep black lacquered finish that gives way to a golden glow in the centre, channelling the spirit of the modern BOSS man finding his inner light. As the figure of the new campaign, Australian actor Chris Hemsworth inspires everyone to be themselves, revealing the power and boldness of their personality.
Launched 25 years after the original BOSS Bottled, BOSS Bottled Elixir is an invitation to discover intensity at its utmost through a sophisticated, highly concentrated composition.
Crafted by the legendary master perfumer Annick Menardo – creator of the BOSS Bottled signature – in close collaboration with perfumer Suzy le Helley, this irresistible fragrance celebrates the reinvention of a contemporary classic. This perfume icon is crafted with warm top notes of incense and cardamom, a seductive heart of vetiver and patchouli, and earthy imprint.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Clarins - Chinese New Year
Clarins is celebrating the Chinese New Year with the launch of a press, poster, retail and digital campaign by Mazarine Asia Pacific.
Clarins has entrusted Mazarine Asia Pacific with the design and implementation of its first campaign specially designed for the Chinese New Year.
The skin care products' campaign focuses on the relationship between embroidery, the spearhead of traditional Chinese craftsmanship, and Clarins' expertise and creativity.
A modern twist on the visual codes of the Chinese New Year, focused on enchantment in a fairy-tale visual universe.
Lacoste - fw24
Fall-Winter 2024 Ready-to-Wear Fashion Show in Paris by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.