L’ORÉAL PARIS

Designing volumes and graphics for L'Oréal Paris and L'Oréal Paris China products by Mazarine Pascalie Design.

Premium designs, combining glamor and science.

We worked with the international brand to roll out a new aesthetic for its skincare and makeup lines. We created the brand’s signature "carron" shape and designed packaging, adhering to the strictest graphic codes in order to create coherence across the entire brand. With additional tweaks and touches for the China market, we aligned with the brand’s upmarket local positioning.

A brand is founded on objects and symbols that endure.

A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.

MAYBELLINE NEW YORK

Volume design and graphic identity for numerous makeup products for the Maybelline New York brand by Mazarine Pascalie Design.

Hugo Boss - Boss Bottled Triumph Elixir

Hugo Boss unveils a new digital campaign, BOSS Bottled Triumph Elixir, designed, directed and produced by Mazarine Digital. 

Mazarine Digital partners with Hugo Boss for the launch of its limited edition BOSS Bottled Triumph Elixir. 

With this digital campaign featuring three leading international footballers - Phil Foden (UK), Kai Havertz (DE) and Eduardo Camavinga (FR) - in an impactful graphic universe, Mazarine and BOSS Bottled celebrate the triumphant spirit of the limited edition BOSS Bottled Triumph Elixir. 

Our 120 experts imagine immersive omni-channel digital experiences.

From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.