MAYBELLINE NEW YORK
Volume design and graphic identity for numerous makeup products for the Maybelline New York brand by Mazarine Pascalie Design.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.
Atelier Cologne
Creation of visual identity, branding and product design for fragrance brand Atelier Cologne.
Mazarine Pascalie Design creates the new graphic identity, branding and bottle design for fragrance brand Atelier Cologne. A design that embodies the art of materials: between craftsmanship and high perfumery.
This collaboration marks a new chapter in the luxury fragrance industry, inspired by the art of craftsmanship, and embodies a new elegance, commitment and renaissance.
Reiffers Art Initiatives - (Re)generation Prize exhibition 2024
"(Re)generation" is the third group show of the Reiffers Art Initiatives Prize.
Curated by Vittoria Matarrese, “(Re)generation” brings together five emerging artists from the contemporary scene, selected by the artistic committee: Majd Abdel Hamid, Alex Ayed, Clédia Fourniau, Garance Früh and Aïcha Snoussi.
Majd Abdel Hamid, Alex Ayed, Clédia Fourniau, Garance Früh and Aïcha Snoussi belong to the same generation, born between the late 80s and early 90s, but what links them is much deeper. Their way of telling the world, the freedom of their narratives and forms, the imaginary elsewhere that each of these artists evokes, proposes a form of regeneration of the gaze, the history and their respective practices.
On the one hand, Clédia Fourniau and Garance Früh strive to destructure the material of their creations. Both artists emphasize a certain physicality, a capacity for works to be impregnated and permeable.
On the other hand, Majd Abdel Hamid, Alex Ayed and Aïcha Snoussi explore the fecundity of images through their practice. Their works are conceived as a call to the open sea, a way of departing from dominant narratives. Despite their very different practices, they all call on fiction, the novel or the invention of alternative rituals, generating new forms and narratives with restorative power.
This year's Reiffers Art Initiatives Prize rewards French artist Clédia Fourniau.
The artistic committee of Reiffers Art Initiatives has named young French artist Clédia Fourniau winner of the Prize 2024, following Serpas in 2023 and Pol Taburet in 2022. After a 3-year course at the Olivier de Serres school, Clédia Fourniau graduated from the Ecole des Beaux-Arts de Paris in 2021 with the congratulations of the jury. Clédia's work explores the gestural dimension of abstract painting, questioning the relationship between body and space, and the conditions of creation and reception of a work of art.
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.