Shu Uemura
Mazarine Asia Pacific supports the brand from the creative conception to production of the social content.
A campaign composed of films and visuals, embodied by the brand ambassadors Wang Yibo and Kiki, shot for the first time in China.
Prada Beauty - "Enlighten your Holidays"
Conception of a 360° communications campaign by Mazarine Digital.
The 360° campaign "Enlighten your Holidays" was conceived and designed to immerse the Prada Beauty community in this Christmas spirit across all touch points (on & offline).
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Loewe - Crafted World - Shanghai
Loewe's first major exhibition, curated by Jonathan Anderson and produced by La Mode en Images, opens at the Shanghai Exhibition Center.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.