St John
The American luxury brand reinvents itself and launches a signature campaign with Mazarine Stories.
The launch of a capsule collection designed by creative director Zoe Turner and the redesign of the logo were the first steps in the brand's new chapter.
The campaign by photographers Bibi Cornejo Borthwick and Julia Champeau is based on a hero movie, fashion catalogs, lifestyle and still life content that redefine the modern St. John woman.
With 3 offices involved - Paris, New York and Shanghai - Mazarine has created a worldwide ecosystem to reach the global audience of a luxury brand while enabling the California-based fashion house to establish a new era.
The exclusive collection was also presented in China, via a mini Wechat program that we developed specifically for the first Chinese store. Press events were also orchestrated in New York and Beijing to complete the launch.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Off-White - Imaginary TV
Off White launches Imaginary TV, an experiential and inclusive interface to explore the Spring-Summer 2021 collection, by Mazarine Digital.
"The idea of "Imaginary TV" stems from a poetic vision for and of the evermore virtual world – I want to connect and generate a global network and bring together creativity while catalyzing a range of emotions. We’re living in a world and at a time that is already largely digitally native."
— Virgil Abloh
During the global pandemic, we worked with Off-White™ to present its new SS21 collection designed with Creative Intelligence. The digital platform allows the public to immerse themselves in a 90' design experience orchestrated around the online fashion show, exclusive artistic performances and content from artistic director Virgil Abloh. The platform is powered by the Smart Player™, a Mazarine technology for streaming live or replayed content.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Hugo Boss - Boss Bottled Triumph Elixir
Hugo Boss unveils a new digital campaign, BOSS Bottled Triumph Elixir, designed, directed and produced by Mazarine Digital.
Mazarine Digital partners with Hugo Boss for the launch of its limited edition BOSS Bottled Triumph Elixir.
With this digital campaign featuring three leading international footballers - Phil Foden (UK), Kai Havertz (DE) and Eduardo Camavinga (FR) - in an impactful graphic universe, Mazarine and BOSS Bottled celebrate the triumphant spirit of the limited edition BOSS Bottled Triumph Elixir.
