Off-White Beauty - "Paperwork"
Off-White’s first foray into cosmetics, “Paperwork,” invites you to let your imagination run free by Mazarine Stories.
The raw and authentic aesthetics of this new collection echo the brand’s vision.
We took a creative and singular approach, inline with Off White's artistic direction, to designing the brand's e-retail and retail content. The project scope included creating and producing make-up looks, still lifes and textures, used on the e-commerce site and in boutique windows.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Givenchy - Collection Particulière
A uniquely singular launch campaign for the fashion house’s distinctive collection by Mazarine Stories.
Inspired by Hubert de Givenchy, La Collection Particulière brings the House's vision to life by creating unisex olfactory identities for unique personalities.
We set out to build a powerful story around the collection and the iconic perfume L'Interdit. For each perfume, we designed a visual and audio narrative rooted in couture, the senses and noble materials. The comprehensive digital experience was launched on the Givenchy Beauty website and through a series of satisfying and ASMR content.
Reiffers Art Initiatives - (Re)generation Prize exhibition 2024
"(Re)generation" is the third group show of the Reiffers Art Initiatives Prize.
Curated by Vittoria Matarrese, “(Re)generation” brings together five emerging artists from the contemporary scene, selected by the artistic committee: Majd Abdel Hamid, Alex Ayed, Clédia Fourniau, Garance Früh and Aïcha Snoussi.
Majd Abdel Hamid, Alex Ayed, Clédia Fourniau, Garance Früh and Aïcha Snoussi belong to the same generation, born between the late 80s and early 90s, but what links them is much deeper. Their way of telling the world, the freedom of their narratives and forms, the imaginary elsewhere that each of these artists evokes, proposes a form of regeneration of the gaze, the history and their respective practices.
On the one hand, Clédia Fourniau and Garance Früh strive to destructure the material of their creations. Both artists emphasize a certain physicality, a capacity for works to be impregnated and permeable.
On the other hand, Majd Abdel Hamid, Alex Ayed and Aïcha Snoussi explore the fecundity of images through their practice. Their works are conceived as a call to the open sea, a way of departing from dominant narratives. Despite their very different practices, they all call on fiction, the novel or the invention of alternative rituals, generating new forms and narratives with restorative power.
This year's Reiffers Art Initiatives Prize rewards French artist Clédia Fourniau.
The artistic committee of Reiffers Art Initiatives has named young French artist Clédia Fourniau winner of the Prize 2024, following Serpas in 2023 and Pol Taburet in 2022. After a 3-year course at the Olivier de Serres school, Clédia Fourniau graduated from the Ecole des Beaux-Arts de Paris in 2021 with the congratulations of the jury. Clédia's work explores the gestural dimension of abstract painting, questioning the relationship between body and space, and the conditions of creation and reception of a work of art.
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.